ONE BIKE TANZANIA

ONE BIKE TANZANIA

One Bike it’s a local bike shop on the slope of Kilimanjaro, Tanzania.

01 TENSION

In an oversaturated bike tourism market in the slopes of Kilimanjaro, it’s hard to be a local emerging brand on an already established scene.

one bike Tanzania sign

03 STRATEGY

Creating a breakthrough campaign able to have cut-through and generate awareness in the market.

03 IDEA

The Re-Cycling Tour is an environmental lovers event where cyclists bike together to clean up the streets and reduce plastic trash by bike.

WATCH THE SHORT MOVIE

Client: One Bike Tanzania

Written and Directed by: Mattia Montanari
Narrated by: Hillary Matemu

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“A total revolution for my business.”

– Hillary, Founder of One Bike Tanzania

04 RESULTS

200+ t

Tons of plastic garbage collected

50+

Recycling Tours organized

BBC Africa

The event was covered by the BBC, celebrating One Bike’s new positioning as a sustainable brand in the African market.

BACK TO PROFILE

Content Creation

TV Commercial