Wemogee

Samsung is the world's largest manufacturer of smartphone and consumer electronics. Their Corporate Social Responsibility team is in charge of developing social impact projects.

01 TENSION

In Italy, more than 200,000 people suffer from aphasia: a very complex neurological disorder that affects the ability to understand and formulate verbal or written language. Aphasia is triggered by injury to the Broca and Wernicke areas of the brain — the parts responsible for the production, comprehension and expression of speech. The most common causes are traumatic, hemorrhagic or ischemic: up to 30% of people who have suffered a stroke develop a form of aphasia. With this condition, people are very limited in communication, making everyday simple task very complicated.

02 STRATEGY

Create a tool that can simplify language so much that people affected by impaired communication can connect again with other people, both in person or remotely.

03 IDEA

Wemogee: The first emoji-based chat app, enabling people suffering from aphasia to communicate again with their beloved.

Aphasic users rely on simplified images as a way to avoid decoding text. Wemogee works as a bi-directional translator between emojis and text, creating seamless communication flow that was previously impossible.