In an always-on culture where brands feel the pressure to automatically assume answers and responses to every cultural movement that’s happening (in this case the women’s liberation movement), we perpetuate a pattern that is performative, exploitative and dangerous. How might we center underrepresented identities, voices and topics by taking the time to learn and listen for what is really authentic starting at the individual level?

Without a doubt, the mainstreaming of plant medicine (in the right ceremonial setting) can be world-changing in a culture that is overly-medicated and overly-intellectualized. It doesn’t have to be a game of “allopathic medicine vs. traditional medicine.” With mental health on the rise, what could be possible if we supported people to cultivate resilience in their bodies with ayahuasca as one powerful modality, of many?

Coming out of a ‘dual pandemic’ of COVID-19 and racial injustice, systemic racism is no longer something America can ignore. As psychedelics become mainstream as a potential therapy for releasing trauma, what might be possible if we gave communities of color access to these medicines in a set and setting that helped them burn through their intergenerational and internalized racism?

In a cultural moment when brands are expected to act on social issues and consider all stakeholders, Yoni has led the charge on period power, organic menstrual care and education. What might be possible if we break the cultural taboo and shame around menstruation to help women all around the world reclaim their Yoni power?