Helen Brain: Building a Sustainability Strategy that Drives Real Change

To make sustainability the most sustainable strategy for brands, advertisers need to consider how to find the most credible and ownable way to communicate about their business. If we can accept the fact that sustainability is a scientific field that’s just now entering the world of marketing, how can brands lean into collaboration to recruit the support they’ll need to work towards a more sustainable future with products, business objectives, pricing, consumers and communications in mind?