Tune into Theta Waves

An experimental platform to activate learning, memory and intuition for branding, bridge-building and beyond.

Stakeholder Capitalism is the Future of Sustainability
theAlt-Normal Tiffany Wen theAlt-Normal Tiffany Wen

Stakeholder Capitalism is the Future of Sustainability

While stakeholder capitalism has been around since the 1970s, it’s only recently this model has taken off. That said, most corporations still struggle to have real impact considering their fragmented ecosystem of business objectives and structured give back programs like ESG and CSR. If sustainability is no longer a ‘nice to have’ but rather a ‘must have’ by consumer demand, how can corporations make sustainability the most SUSTAINABLE practice?

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The New Economy of Feminine Leadership
theAlt-Normal Tiffany Wen theAlt-Normal Tiffany Wen

The New Economy of Feminine Leadership

With the current segmentation of markets worldwide, the architecture of purpose has never been more relevant. In fact, purpose in business is at a crossroads between doing it right or risking ‘purpose washing.’ How can brands take the steps to operationalize purpose from the inside out to impact people, planet and profit (while leveraging the $12 trillion opportunity of aligning with the UN’s SDG goals)?

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Purpose in Business is at a Crossroads
theAlt-Normal Tiffany Wen theAlt-Normal Tiffany Wen

Purpose in Business is at a Crossroads

With the current segmentation of markets worldwide, the architecture of purpose has never been more relevant. In fact, purpose in business is at a crossroads between doing it right or risking ‘purpose washing.’ How can brands take the steps to operationalize purpose from the inside out to impact people, planet and profit (while leveraging the $12 trillion opportunity of aligning with the UN’s SDG goals)?

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