Tune into Theta Waves

An experimental platform to activate learning, memory and intuition for branding, bridge-building and beyond.

Shipibo-led Ayahuasca is a Medicine For Our Times
theAlt-Normal Tiffany Wen theAlt-Normal Tiffany Wen

Shipibo-led Ayahuasca is a Medicine For Our Times

Coming out of a ‘dual pandemic’ of COVID-19 and racial injustice, systemic racism is no longer something America can ignore. As psychedelics become mainstream as a potential therapy for releasing trauma, what might be possible if we gave communities of color access to these medicines in a set and setting that helped them burn through their intergenerational and internalized racism?

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Chemical Exodus for a Free Black America
theAlt-Normal Tiffany Wen theAlt-Normal Tiffany Wen

Chemical Exodus for a Free Black America

Coming out of a ‘dual pandemic’ of COVID-19 and racial injustice, systemic racism is no longer something America can ignore. As psychedelics become mainstream as a potential therapy for releasing trauma, what might be possible if we gave communities of color access to these medicines in a set and setting that helped them burn through their intergenerational and internalized racism?

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Breaking the Silence to Reclaim Yoni
theAlt-Normal Tiffany Wen theAlt-Normal Tiffany Wen

Breaking the Silence to Reclaim Yoni

In a cultural moment when brands are expected to act on social issues and consider all stakeholders, Yoni has led the charge on period power, organic menstrual care and education. What might be possible if we break the cultural taboo and shame around menstruation to help women all around the world reclaim their Yoni power?

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The New Economy of Feminine Leadership
theAlt-Normal Tiffany Wen theAlt-Normal Tiffany Wen

The New Economy of Feminine Leadership

With the current segmentation of markets worldwide, the architecture of purpose has never been more relevant. In fact, purpose in business is at a crossroads between doing it right or risking ‘purpose washing.’ How can brands take the steps to operationalize purpose from the inside out to impact people, planet and profit (while leveraging the $12 trillion opportunity of aligning with the UN’s SDG goals)?

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