BIG BOLD HEALTH

Big Bold Health isn’t your average supplements brand. Formulated from food-is-medicine ingredients found in the top longevity diets, this company combines the best of nature’s wisdom with modern science to help people reimagine gut-brain wellness and immunity. Dr. Jeffrey Bland (“father of functional medicine”) is the founder and Dr. Mark Hyman is an investor.

Tension

The vitamin and supplements industry is booming yet wrought with issues around safety, efficacy and misleading marketing. In a saturated space, how do you build creative cut-through for an emerging player?

Strategy

For the rebrand launch, tap into the cultural zeitgeist of longevity and how the immune system powers it.

Idea

it’s never too late to get younger

The greatest untold story of longevity? Immuno-Rejuvenation—the new science of building the immune system from the cell up (vs. ‘boosting’). When we reimagine the immune system as the driver behind longevity, we connect dots that typically go ignored in the healthcare system. I wrote scripts, defined the content strategy for our influencers and developed educational content for social and paid.