Activate Holiday Mode

T-Mobile, a leading telecommunications provider, offers wide-ranging mobile services and reliable network coverage. With a customer-centric approach and commitment to innovation, they provide cost-effective plans while shaping the future of the mobile industry.

01 TENSION

When Mariah’s annual defrosting begins, and the holidays officially start, shoppers can bet EVERY carrier will be vying for their attention. With provider options a-plenty, many might wonder: “What makes T-Mobile different?”

02 STRATEGY

Our answer: T-Mobile is the most festive carrier out there. Like the holiday superfans who plan Christmas in August, T-Mobile spends all year prepping their best deals and devices for the season. Simply put, other networks just don’t bring the same spirit.

03 IDEA

Activate Holiday Mode

From snowball fights to singalongs, Activate Holiday Mode celebrates the most delightful parts of the season. Through paid social ads and interactive filters, the campaign shows how T-Mobile’s deals and devices help you switch on your funnest, most festive self for the holidays.

TikTok AR Branded Effect

Leveraging AR technology, in partnership with TikTok we developed the "Dodge the Snowball" Branded Effect. The game challenges users to move their head to avoid virtual snowballs, with points awarded for each successful dodge.

By utilizing TikTok's AR capabilities, the game reacts in real-time to the user's head position, creating a dynamic and immersive experience. This innovative approach showcases the potential of AR in branded content, driving user engagement and participation.

The Branded Effect successfully combined entertainment with brand visibility, resulting in increased user interaction and positive brand associations. This case study demonstrates the effectiveness of using AR technology in social media marketing campaigns to captivate and engage target audience.

UX/UI

SNAP AR LENs

We designed a festive Snapchat Lens that allows users to virtually try on a variety of AR sweaters featuring interactive winter holiday scenes. Users can explore different designs, each showcasing unique and engaging animated elements, bringing the joy of the holiday season to life.

By leveraging Snapchat's AR technology, the lens detects the user's body and realistically overlays the selected sweater, creating a seamless and immersive experience. This innovative approach to branded content encourages user participation, drives engagement, and fosters a strong connection between the user and the brand.

The Holiday Sweater Dress Up Lens successfully combines entertainment with brand visibility, resulting in increased user interaction and positive brand associations. This case study highlights the effectiveness of using AR technology in social media marketing campaigns to captivate and engage target audiences during the festive season.