Cut the Cord on Drama

T-Mobile, a leading telecommunications provider, offers wide-ranging mobile services and reliable network coverage. With a customer-centric approach and commitment to innovation, they provide cost-effective plans while shaping the future of the mobile industry.

01 TENSION

T-Mobile’s Price Lock Guarantee is a great deal for home internet, but people don’t know it exists (or that T-Mobile even sells home internet, for that matter).

02 STRATEGY

We set out to create socially native content that looks and feels at home with the rest of the videos in peoples’ feeds to tell them why they should consider switching to T-Mobile.

03 IDEA

Cut the Cord on Drama

Since T-Mobile’s Price Lock Guarantee means they won’t ever raise your home internet rate, it’s a deal that’s 100% drama-free. So to compensate, we hired the most dramatic spokespeople we could find.