OCEAN EXPERIENCE
OCEAN EXPERIENCE
Ocean Experience is a seafront resort in Koh Phangan, a small island in Thailand.
01 TENSION
In an oversaturated tourism market, the brand was looking to stand out above the noise amidst competitors with lower price points and drive consideration and bookings.
02 STRATEGY
To generate lead acquisition and new bookings by engaging local, influential yoga teachers.
LOGO
03 IDEA
An ASMR (Autonomous Sensory Meridian Response) short movie designed to activate the receptors of the viewers in an immersive multi-sensorial experience.
The following video was designed as visual meditation, stimulating the senses through alliterating spoken words, harmonious soundtrack and mesmerizing black and white visuals.
WATCH THE FILM
Client: Ocean Experience - Eco-retreat Venue in Koh Phangan, Thailand
Written and Directed by: Mattia Montanari
Director of Photography : Antonio Gramegna
Music by: Dominique Zuniga
Performed by: Brett Moran, Sebastian Bruno, Selina Clement, Rachel Grey, Rapheephan Jaa
“The visual art is perfect.”
– Bovy, Founder of Ocean Experience
04 RESULTS
+240%
YoY Sales
84k
Impressions
Sold Out!
Ocean Experience started to be perceived as the top venue in the island, attracting yoga teachers to host their retreats in its beautiful location overseeing the ocean. During the campaign the resort sold out all the retreat’s spots for the rest of the year.