To make sustainability the most sustainable strategy for brands, advertisers need to consider how to find the most credible and ownable way to communicate about their business. If we can accept the fact that sustainability is a scientific field that’s just now entering the world of marketing, how can brands lean into collaboration to recruit the support they’ll need to work towards a more sustainable future with products, business objectives, pricing, consumers and communications in mind?

In an always-on culture where brands feel the pressure to automatically assume answers and responses to every cultural movement that’s happening (in this case the women’s liberation movement), we perpetuate a pattern that is performative, exploitative and dangerous. How might we center underrepresented identities, voices and topics by taking the time to learn and listen for what is really authentic starting at the individual level?

While stakeholder capitalism has been around since the 1970s, it’s only recently this model has taken off. That said, most corporations still struggle to have real impact considering their fragmented ecosystem of business objectives and structured give back programs like ESG and CSR. If sustainability is no longer a ‘nice to have’ but rather a ‘must have’ by consumer demand, how can corporations make sustainability the most SUSTAINABLE practice?

Without a doubt, the mainstreaming of plant medicine (in the right ceremonial setting) can be world-changing in a culture that is overly-medicated and overly-intellectualized. It doesn’t have to be a game of “allopathic medicine vs. traditional medicine.” With mental health on the rise, what could be possible if we supported people to cultivate resilience in their bodies with ayahuasca as one powerful modality, of many?

Coming out of a ‘dual pandemic’ of COVID-19 and racial injustice, systemic racism is no longer something America can ignore. As psychedelics become mainstream as a potential therapy for releasing trauma, what might be possible if we gave communities of color access to these medicines in a set and setting that helped them burn through their intergenerational and internalized racism?

In a cultural moment when brands are expected to act on social issues and consider all stakeholders, Yoni has led the charge on period power, organic menstrual care and education. What might be possible if we break the cultural taboo and shame around menstruation to help women all around the world reclaim their Yoni power?

In a world where leadership models of “powering over” dominate work culture, alternative models of leadership are begging the question -- what about “powering with and behind”? How might the regenerative principles of feminine leadership help brands reimagine their culture from the inside-out by leaning into somatic intelligence, collective gut instinct and organizational mind-body-heart?

In a culture that makes it impossible to talk openly and honestly about sex and privileges male-dominated views on sexuality, porn becomes the default sex education. Women and men are left without real models for body parts, intimacy and relationship dynamics in the bedroom. How might we reimagine the landscape of human sexuality with “education through demonstration” and put our money where our mouth is?

In a culture that makes it impossible to talk openly and honestly about sex and privileges male-dominated views on sexuality, porn becomes the default sex education. Women and men are left without real models for body parts, intimacy and relationship dynamics in the bedroom. How might we reimagine the landscape of human sexuality with “education through demonstration” and put our money where our mouth is?

In a culture that makes it impossible to talk openly and honestly about sex and privileges male-dominated views on sexuality, porn becomes the default sex education. Women and men are left without real models for body parts, intimacy and relationship dynamics in the bedroom. How might we reimagine the landscape of human sexuality with “education through demonstration” and put our money where our mouth is?

In a culture that makes it impossible to talk openly and honestly about sex and privileges male-dominated views on sexuality, porn becomes the default sex education. Women and men are left without real models for body parts, intimacy and relationship dynamics in the bedroom. How might we reimagine the landscape of human sexuality with “education through demonstration” and put our money where our mouth is?

In a systemically racist society where more black bodies end up in prison over white bodies, the chances are stacked against BIPOCs who often see and live out the worst sides of humanity. How might we look to the heroic survivors of injustice as our greatest spiritual teachers of our time, and work through our traumas at the nexus of both bodily and psycho-spiritual realms?

In a systemically racist society where more black bodies end up in prison over white bodies, the chances are stacked against BIPOCs who often see and live out the worst sides of humanity. How might we look to the heroic survivors of injustice as our greatest spiritual teachers of our time, and work through our traumas at the nexus of both bodily and psycho-spiritual realms?

When faced with a healing-consciousness world that is mostly white and homogenous, we face a huge missed opportunity for the learning that happens when diverse voices and identities cross-pollinate, come together and collaborate. What might be possible if we close the gap by activating diversity in the spirituality world, and better yet -- integrate spirituality, diversity and conscious entrepreneurialism?

In a culture that makes it impossible to talk openly and honestly about sex and privileges male-dominated views on sexuality, porn becomes the default sex education. Women and men are left without real models for body parts, intimacy and relationship dynamics in the bedroom. How might we reimagine the landscape of human sexuality with “education through demonstration” and put our money where our mouth is?

In a time when sustainability has the power to truthfully address not only environmental stewardship but also social justice and equity, brands have a massive opportunity to imagine and do better. How might this human approach make sustainability so desirable, it becomes the new normal?

In a culture where lines are blurring between work and life, leaders can seize the moment to reimagine the fundamental nature of leadership as a chance to welcome the mess and conflict needed to pave the path forward. How might this shift allow more humanity into organizational culture?

In a moment where uncertainty has become the new standard of existing, leaders have a massive opportunity to fully embrace the words “I don’t know,” while still holding inner authority. How might we welcome everything to embody awakened leadership?

On episode 21, we dive deep with social entrepreneur Arthur Woods to explore all things diversity, equity and inclusion and how this triad comes to life operationally in today’s organizations. Arthur works at the intersection of equity, inclusion and technology and was named as Forbes 30 Under 30 and 40 Under 40 by BEQ.