HERTZ
HERTZ
Hertz Corporation is one of the most globally recognized car rental companies operating three brands: Hertz, Dollar and Thrifty.
Tension
Car rental startups (like Turo, Kyte and Avail) are disrupting the mobility market with a unique selling point: pickup and dropoff for an easy and more affordable experience. legacy car rental companies have a long road ahead.
Strategy
To retain their consumer base with one-to-one creative cut-through.
Idea
A highly personalized VIP email journey to elevate Gold
The experience creates a one-to-one, members-only experience personalizing Gold Plus Rewards onboarding with exclusive offers, education about perks, and curated account summaries to translate points earned with free rental days rewarded.
Welcome Email 1
Let the Gold times roll.
You have arrived, [YOURNAME]!
Renting is fast, earning points is easy and exclusive rewards are right around the corner. There's a lot more perks coming your way, Gold member. Let's Go!
Button: Tell Me More
Let's get down to benefits:
Skip the counter. Pickups have never been faster or easier.
Pick your ultimate ride. Choose from the widest selection of cars and get going faster.
Earn free rental days. Your points--your choice. Redeem your points for free rental days and exclusive rewards.
Button: Explore the Benefits
First Offer Email 2
Enter the Gold era.
Enjoy 20% off of your first rental.
Your money is better in your wallet. If you rent like a boss now, you’ll unlock upgrades later. Easy.
Button: Rent Now
How to Earn Email 3
Your points always turn to Gold.
Go all in and learn how far your points can take you. Your membership has more mileage than you think.
Button: Explore Offers
How to score points now for rewards later.
Go places with more points: Members-only travel experiences, fastest rental drop-off with eReturn and the widest rental selection ever are just points away. What are you waiting for?
Travel smarter with the points rewards chart: It’s never been easier to track the points you earn. Free rental days and premium upgrades are ready when you are.
Accelerate your benefits with membership tiers: Rise up the membership ranks with more points. It’s called “Gold Plus” for a reason. Learn how to unlock valuable perks today.
Reach for the Polestar.
The largest electric fleet in North America is right here. With 46,000 charging stations across the U.S., you can easily charge up and go in your favorite electric car of choice.
Button: Book Now
Loyalty Reminder Email 5
All roads lead to Gold.
Matthew, transform your next business trip from the everyday to the exclusive. You can choose from the best collection of high-end, luxury cars like Mercedes, Volvo and Range Rover. So get a move on and get going with style.
Button: Explore Offers
Your benefits keep on going.
Saving time is a high priority when it comes to business travel. Let’s keep it that way.
Skip the counter and head straight to the lot for easier pickups.
Choose your perfect ride from the best rental selection and go.
Go all-in to redeem points for free rental days, experiences and rewards.
Button: Discover More Benefits
Winback Loyalty Email 6
Your membership is sitting on Gold.
And you’ve been missed. Here’s your membership at a glance.
[Personalized data about points accrued + rewards earned]
Button: Book with Points
Did You Know?
Members are #winning on the open road.
The Ultimate Choice makes a difference: Members can choose from the widest
rental selection—over 420,000 vehicles if we’re counting.
Wherever you go, we go with you: Members have driven in 68 countries. That’s a lot of ground.
The savings are electric: Renters saved green by going green—$12 million on gas to be exact—by going all-electric.
Button: Book Now