ELASTIQUE ATHLETICS

Elastique is an innovative wearable wellness solution. Cutting-edge MicroPerle bead tech meets wearable lymphatic massage to create different lines of apparel, like leggings, tops, bras, bodysuits and more.

Tension

MicroPerle compression is a new patented wearable tech. Breaking through in an oversaturated wellness market with activewear-that-isn’t-just-activewear is a far cry from easy.

Strategy

Drive storytelling around the most underrated system for whole-body health: the lymphatic system. Move past another wellness fad and power the narrative with science-backed benefits.

Idea

DETOX HAS A NEW DRESS CODE

A social and email strategy that answers the question: why is wearable detox an essential in a world with too-many wellness modalities and not enough time? Following a rebrand, I helped concept new social media formats, beef up the science and drive the storytelling that detox is as easy as getting dressed for workouts, hangouts, and takeoffs.

Additional work: