ARMRA

ARMRA is the leader of colostrum, the first nutrition produced in the first 48-72 hours after birth. This is the one whole food that transforms whole body health with 400+ bioactive nutrients and 1,000+ transformational benefits, from strengthening immunity and gut to reviving hair, nails, and skin.

Tension

More than ever, your body needs protection at the mucosal barrier, science-speak for your first line of defense against everyday chemicals, pollutants, pathogens, and processed ingredients threatening mental and physical health.

Strategy

In the lead up to a new flavor launch, position ARMRA’s Sungold Apricot as the limited edition that makes winter’s silver lining turn to gold.

Idea

transform any hour into golden hour

I helped concept and execute the launch across channels, touchpoints, and segments—activating across web, email + SMS, podcast, paid search, social, and influencers.

Beyond the launch, I helped concept and execute content across evergreen emails, social franchises, and brand activations like the Miami Open. Plus, I helped create the foundation of the Copy Guidelines.