SEED

Seed is a microbial sciences company pioneering applications of bacteria to improve human and planetary health. Their consumer health innovations feature signature probiotics, DS-01 for adults and PDS-08 for kids.

Tension

Probiotics are a crowded market, and everyday consumers struggling with gut-related issues are looking to discern probiotic fact from fiction. Navigating the space isn’t clear.

Strategy

To cut through ‘probiotic washing,’ elevate the science behind the brand while meeting consumers where they are on their gut health journey.

Idea

Your #2s deserve #1

Monthly emails that promote offers on DS-01 and PDS-01 and balance the science-speak (“probiotics are clinically and scientifically backed with 24 strains”) with people-speak (“poop smarter 💩, not harder”). I also helped craft social media posts that demystified probiotic science, while unpacking the intersections of gut and whole health.