CAPITAL ONE
CAPITAL ONE
Capital One has revolutionized the credit card industry with date and tech.
Tension
spark, their small business credit card, needed visibility in 35 key markets.
Strategy
build a web series + experiential campaign that puts spark to work.
Idea
#iamsmallbusinessproud
We highlighted the story of 35 small business owners across the country, captured by two-award winning filmmakers who traveled 73 days, 10,000+ miles, and spent $50,000+ on their SPARK card. The journey and short films made were updated in real time on a custom site that also highlighted how SPARK rewards worked, along with YouTube, Instagram and Facebook. We also hosted business mixers in Austin and Portland to bring the small business community IRL with key content capture moments. Press coverage: Business Wire + Fox Business.
My role: Producer | Agency: Jack Morton
Stories of starting a small business
#SmallBizProud
Starting a b&B
#SmallBizProud
Creating a mobile photo booth
#SmallBizProud
Starting a fashion boutique
#SmallBizProud
creating a ski gear business
#SmallBizProud